SONIC

People are always on the go, living fast and eating fast—even to the point of breaking from stress and anxiety. But this isn't any way to live. Through this campaign, Sonic offers fast food lovers the rare chance to slow down and unwind from the comfort of their cars.

OOH / PRINT ADS

These print ads were designed to meet Gen Z where they are—whether in malls, on their commute, or between daily hustle. With a playful, casual design, the visuals reflect their reality: enjoying a peaceful moment of solitude while dining in their car.

SOCIAL

When customers pull into a stall, they can scan a Sonic Sound Bites QR code to access curated playlists designed to enhance their dining experience. Whether it’s nostalgic soft rock, ambient sounds, or soothing piano melodies, there’s a soundtrack to match every vibe—so you can sit back, relax, and enjoy the moment.

CW: Patrick McCarthy
AD: Arielle deNeergaard
Conceptor: Nahommy Agosto