FENTY

College sorority rush is a big moment—a whirlwind of interviews, outfit changes, and first impressions. With so much pressure to look
and feel your best, Fenty Beauty makes glam effortless, giving you the confidence to shine through every round.

Fenty Rush Hubs—dorm rooms transformed into full-on glam stations at top rush schools, where PNMs (Potential New Members) get full Fenty beauty looks each morning, easing the stress of rush week and ensuring they step into every round feeling confident and Fenty-fied.

GRWF ("Get Ready With Fenty")—a TikTok series showcasing PNMs getting full glam at the Fenty Rush
Hubs, sharing their rush experiences as they go from
bare-faced nerves to unstoppable confidence.

Social posts featuring rush week essentials
and PNMs rocking their Fenty glam.

A Fenty Beauty selfie booth where PNMs can touch up their makeup, snap pics with new rush friends, and instantly Bluetooth their photos for easy sharing—because looking Fenty-flawless deserves to be posted.

CW: Ryan O'Toole
AD: Arielle deNeergaard