5-HOUR ENERGY

Being a new dad is beautiful, eye-opening, life-changing, and EXHAUSTING. When you're the guy who usually has it all together,
it only takes a tiny version of you to turn your world upside down. 5-hour ENERGY is here to answer the call of new, tired dads and
help them step into their Big Dad Energy.

LTO

5-Hour ENERGY Dad Strength delivers a powerful boost with a sport cap for easy, one-handed use. Available for a limited time on baby
aisle end caps, it inspired the Dad Strength Binky Bundle—helping dads power up while their little ones wind down.

PR/ INFLUENCER MARKETING

We created a Super Dad Survival Kit to send to influencers—new and young dads balancing busy schedules and big energy.
Inside: a BDE (Big Dad Energy) hat, noise-muffling earplugs, sleep-enhancing nasal strips, a binky for baby, and plenty of
5-Hour ENERGY Dad Strength to power through parenthood.

DAD DASH 5K

This Father’s Day, the Dad Dash 5K challenges dads to tap into their Big Dad Energy, running with their little one in a stroller
or carrier—fueled by 5-hour ENERGY Dad Strength and rewarded with exclusive dad swag at the finish line.

CWs: David Alston, Evan Devoe
ADs: Arielle deNeergaard, Shanya Meade